My sales team and I have been working for days on improving sales for the second half of the year. We have stayed at a hotel here in San fernando, Pampanga simply to stay outside our airconditioned rooms and chafe ourselves at the hotel’s al fresco bistro from morning till early sundown.

In an unconcious process of squeezing sustainable sales promotions, I was led to a distillation of pucka marketing moonshine. My mind poured forward casks of non-traditional marketing strategies: A school developmental program for a cologne brand; an electricity-saving advocacy ad for an ironing aid; a barangay developmental program for a detergent brand; juices flowing out of brims of creative thoughts.

I began collecting photos of unique promotional materials and non-traditional advertising campaigns. I opened up sites of award-winning sales campaigns. I surfed Ad agency web sites through and through, falling intoxicated by its flavor. I read case studies of successful marketing campaigns and fell much more soaked. The late night fell asleep as I grew wide awake drunk with superb marketing bliss.