Charging More on Perceived Less
Cebu Pacific’s airfares may have gone ultra low, especially with its series of promotions slashing the price on its seats. this hinged on price competitiveness and affordability, that by opting to fly with it passengers can save more.
Yet, at a closer look on its marketing scheme, it actually charges add-on services to its passengers: It charges for food on board. It charges for seat reservation. It charges for Go Lite cancellation. Cebu Pacific charges, charges, and charges–and paying these extras may leave its passengers spending more than less.
In fact, I remember Cebu Pacific whenever I see this MadTV lampoon skit on Youtube. Click and fly high:
MadTV Airline Lampoon
