Sjora of Nestle Professional

I have been appointed to head the pilot test entry of Sjora, Nestle Professional’s newest beverage, in South Luzon. In fact, immersion was conducted for the past two days, series of meetings were done in Rockwell, and trainings were scheduled in a couple of weeks time to propel this drink to success.

I tasted this Sjora fusion of milk and fruits already. The fruit taste was evident, and the milk made the texture smooth. Since Sjora is only 10% milk, my lactose-intolerant stomache did not bother. The fruits flavor was delightful, as embroidered on my white Sjora jacket: I heart Sjora, er, I love Sjora.

My colleague and I were busy to the point of being crazy. One time, while doing rounds at Serendra, Greenbelt, and Paseo Center, my colleague Timmy chanted ‘Sjora! Sjora!’ like a kindergarten lass singing a nursery rhyme–Sjora overdose, I guess.

Sjora had been launched at Chowking branches earlier and several food establishments in Metro Manila. Sampling is ongoing and Sjora-designed dispensers are being installed. And with this initiative to spread the drink to thirsty Luzon Southerners will push the Sjora engine to full throttle–and my busy schedule made busier.

I am now hyperventilting; please pass a glass of Sjora.